Cactus Cat Brewing Co. (2024)
Brand identity: typography, illustration, label design, environmental branding.
Brand identity for a conceptual craft beer company inspired by the mythological Southwestern cactus cat — a creature known for its love of fermented cactus juice.
Typography from Emigre’s Platelet (inspired by California license plates). Warm desert color gradients. Illustrative stretching cactus-covered cat logo. Label for “Cactus Bloom Prickly Pear Pale Ale” (5.5% ABV, 12 fl oz) meets industry packaging standards: barcode, government warning, recycling symbol.
Brand applications: t-shirt, coasters, taproom environmental branding.