Aspire (2024)
UX/UI design, branding, physical product design. Typefaces: Citizen + Aglet Sans.
A digital tool to help young adults escape social media comparison cycles, develop meaningful goals, and take actionable self-improvement steps.
Core loop: Dream (AI-assisted goal exploration → “Universe” gamified dashboard) → Do (custom pocket notebook + OCR habit tracking) → Reflect (AI-driven feedback, community sharing).
Branding: deep blues, reds, dark tones. Star logo evolving through three stages (Dream / Dream in Progress / Completed Dream). Keychain stencil accessory: blue laser-cut acrylic with resin-filled logo.
Physical product: modular waterproof pocket notebook with removable templated sheets, ribbon bookmark, elastic enclosure. OCR scanning connects physical tracking to app AI.